From the primal instincts of animals perceiving the world through sight, sound, and smell, to humans revolutionising communication through writing—our ability to record and share knowledge has shaped civilisations. Writing isn’t just a skill; it’s the foundation of how we communicate.
In the same way that grammar gives structure to language, visual communication relies on its own set of principles to convey meaning clearly and effectively. These principles bring order and coherence to design, allowing brands to communicate with precision and purpose.
Verbal, written, and visual communication together form the foundation of brand building, shaping perceptions, fostering connections, and defining identities.
Gramática provides the framework for visual communication, offering a refined and pragmatic approach that creates distinctive and enduring brands.